Engagement Rate Calculator

Calculate social media engagement rate for Instagram, TikTok, YouTube, and Facebook.

How to Use

  1. Select your platform.
  2. Enter followers and engagement metrics.
  3. Compare your rate to platform benchmarks.

Platform benchmarks

Typical averages: Instagram ~1.22%, Facebook ~0.07%, TikTok ~5.96%, YouTube ~1.63%. Rates vary widely by niche, content type, and audience size.

Frequently Asked Questions

How is engagement rate calculated?
Engagement rate = (Likes + Comments + Shares + Saves) ÷ Followers × 100.
What is a good engagement rate?
It varies by platform and follower count. We show platform-specific benchmarks below your result.

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